KLE Digital | Affordable Marketing Solutions

What makes me different?

Be clear and upfront about everything. No smoke and mirrors.

Marketing shouldn’t feel like decoding a cryptic message or digging through vague reports. You deserve to know where your budget goes and what it’s achieving. Let’s cut the jargon and keep it real.

Honesty first.

No sugar-coating.

Straight answers, every time.

Talk, but also listen. It’s a two-way street.

So many marketers focus on pushing their ideas, but the real value lies in understanding your business and goals. Communication is a dialogue, not a monologue. I make sure we’re always on the same page.

Clear updates.

No guesswork.

Your input always matters.

Relationships matter more than quick wins.

It’s not just about hitting targets or churning out campaigns. It’s about building trust and lasting partnerships. Your business is more than a number—it’s a story, and I’m here to help tell it.

Care about people.

Value the partnership.

Grow together, not apart.

Know the community. Support the locals.

I’ve spent years working with small businesses in Melbourne’s south-east. It’s not just about running ads; it’s about understanding the people, the challenges, and the unique local vibe.

Shop local.

Build community.

Be part of something bigger.

Show results, not just activity.

Too often, marketing feels like throwing ideas at a wall and hoping something sticks. I’m about strategic moves that actually drive growth. No vanity metrics, just real outcomes that make a difference.

Track progress.

Learn from data.

Always aim for impact.

Solutions That Make Your Small Business More Money

Fractional CMO Services

I’ll help you solve complex marketing challenges through practical, results-driven strategies. Leverage my experience to grow your business with clear, actionable insights.

Advertising

I’ll create ad campaigns that capture attention and drive real results. From targeted Google Ads to strategic media buying, I make your budget work smarter.

Website Development

I’ll build websites that not only look great but also convert visitors into customers. Through user-focused design and strategic development, your site will become a powerful growth tool.

Our YoY growth increased by 127%

Working with Kate has been a game-changer for Yes Dental. Her local marketing expertise is second to none, and she truly understands the needs of small businesses. Kate’s hands-on approach and deep knowledge of the local market have helped us attract more clients and grow our practice

Dr Puja Gumber - Yes Dental

Mar 14, 2025

Increased ROAS Across The Board

Kate is an exception digital marketing and advertising star. She is very skilled. She helped me with several clients' advertising strategies, advertising set-up, and optimisation resulting in strong ad performance, leads, and sales. She is an excellent communicator and just all-around brilliant to work with.

Louise Dymond - Shift Marketing Consulting

Sept 17, 2021

Great Communicator

Kate has worked with us over the past 12 months on helping us build our online presence. Throughout this time, Kate has been exceptionally helpful for our business. Her copywriting skills were a great help and her overall communication was excellent. We look forward to continuing to work with her for many years to come.

Nicola De Filippis - SN Systems

Nov 13, 2020

Reliable and Trustworthy

Fantastic communications and marketing skills. Very reliable, trustworthy and delivered to deadlines. I would highly recommend Kate and will be re-hiring as relevant work becomes available.

Beatrice Muschol - Evergrande Properties

July 16, 2019

FAQs

What is a Fractional CMO and how can they help my small business?

A Fractional CMO (Chief Marketing Officer) is a marketing executive who works with your business on a part-time or project basis, providing strategic leadership without the cost of a full-time role.

They develop marketing strategies, oversee campaign execution, and ensure that your marketing efforts align with your business goals.
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For small businesses, a Fractional CMO offers a cost-effective way to access high-level marketing expertise without committing to a long-term salary. They help businesses create targeted strategies, optimize advertising efforts, and leverage data to drive growth.

Whether you need strategic direction, campaign oversight, or help implementing marketing plans, a Fractional CMO provides the leadership to make it happen.

Why should small businesses consider hiring a Fractional CMO?

Small businesses often face marketing challenges, from limited budgets to a lack of strategic direction. Hiring a full-time CMO can be costly and often isn’t feasible. A Fractional CMO provides the expertise without the overhead.
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The key benefits include:
• Cost Efficiency: Pay only for the time and expertise you need.
• Strategic Insight: Gain access to expert marketing leadership without a full-time commitment.
• Hands-On Support: Get practical advice and hands-on implementation from someone who truly understands small business dynamics.
• Flexible Engagement: Adjust support based on your current needs and budget.
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Working with a Fractional CMO allows small businesses to compete with larger companies by leveraging professional marketing strategies without breaking the bank.

What are the best advertising strategies for small businesses?

Small businesses need advertising strategies that deliver a strong ROI without stretching the budget.

Approaches I have used with my clients:
• Google Ads: Target people actively searching for your services. Focus on local keywords and make use of location-based targeting.
• Social Media Ads: Platforms like Facebook and Instagram offer cost-effective ways to reach your audience.
• Email Marketing: Keep your customers engaged with offers and updates through targeted email campaigns.
• Content Marketing: Create valuable content that attracts potential customers organically.
• Community Involvement: Sponsor local events or collaborate with other businesses to increase visibility.
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The key is to combine targeted online advertising with community-focused initiatives to build a strong local presence while driving measurable results.

How can small business advertising drive growth?

Advertising is crucial for small businesses looking to expand their customer base and increase revenue. The key is to make every dollar count by targeting the right audience with the right message.
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Effective small business advertising strategies include:
• Google Ads: Capture local searches and drive traffic to your website.
• Social Media Advertising: Engage with your community and build brand awareness.
• Local SEO Campaigns: Make sure your business appears in local searches.
• Retargeting Ads: Reconnect with visitors who showed interest but didn’t convert.
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By implementing targeted, data-driven advertising strategies, small businesses can increase visibility, attract new customers, and drive sustainable growth.

What is the difference between a Fractional CMO and a marketing agency?

A Fractional CMO and a marketing agency both aim to improve your marketing efforts, but they operate differently.
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• Personalised Approach: A Fractional CMO works closely with you as a strategic partner, while agencies often have multiple account managers, making it less personal.
• Hands-On Involvement: Fractional CMOs get involved in the day-to-day and oversee execution directly, whereas agencies may delegate tasks to junior staff.
• Budget Consideration: Agencies can be expensive and may include hidden costs, while a Fractional CMO is more transparent and budget-friendly.
• Strategic Depth: A Fractional CMO provides strategic guidance and leadership rather than just executing campaigns.
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If you’re looking for a more personal, hands-on approach with flexible commitment, a Fractional CMO is often a better fit for small businesses.

How do I know if I need a Fractional CMO for my small business?

If you’re struggling to see results from your current marketing efforts or feel overwhelmed by managing campaigns yourself, it might be time to consider a Fractional CMO.
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Signs you may benefit from a Fractional CMO like me:
• Stagnant Growth: Your marketing efforts aren’t driving the business forward.
• Lack of Strategy: You’re not sure where to focus your marketing budget.
• Limited Expertise: You’re trying to manage marketing on top of running your business.
• Inconsistent Results: Your campaigns lack direction and fail to deliver consistent ROI.
• Budget Concerns: You want high-level marketing leadership without hiring a full-time executive.
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A Fractional CMO provides strategic guidance, hands-on support, and practical solutions tailored to your small business—all without the hefty price tag of a full-time hire.

Get in touch with me

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I drive results

with hands-on

marketing.

Some Brands That Trust My Marketing Expertise